According to a joint report by Upply, Ti and IRU, the European Road Freight Rate Development Benchmark Report, in the first quarter of 2025, European road freight companies faced a drop in revenues amid falling contract and spot rates. The reason was sluggish consumer activity and global trade instability, which is reducing demand for products from European manufacturers.
The report emphasizes that geopolitical uncertainty is prompting EU countries to reorient themselves towards the development of local and regional economies. In this context, the Stronger Europe Buy European initiative was launched, aimed at supporting European companies and replacing imports with local products.
The lack of a coordinated EU environmental policy and insufficient financial support for the industry are also of concern. Experts emphasize the need to create conditions for long-term investments, especially for small and medium-sized transport companies, in order to accelerate digital transformation and the implementation of decarbonization programs.